• Location: Full Remote
• Salary: $150,000

Overview

RESTORE Hair is a nationally recognized leader in hair restoration, helping thousands of clients regain their confidence through advanced surgical and non-surgical hair restoration solutions. With more than 20,000 procedures performed, a strong physician-led reputation, and a portfolio of celebrity and professional athlete clients, RESTORE has built one of the most respected brands in the industry.

We are looking for a builder. This role owns customer acquisition end to end and comes with unusual latitude to rebuild how it works: the channel mix, the measurement, the reporting, and the standards the whole function is held to. The mandate is to make the marketing operation as strong as the brand it serves.

This suits someone who would rather construct something than inherit it, and who wants their work visible in the numbers within the first year.

What You'll Do

• Own and execute the digital marketing strategy across all customer acquisition channels

• Lead and optimize large-scale Google Ads programs, including Search, Performance Max, Demand Gen, YouTube, remarketing, and local campaigns

• Own conversion measurement end to end, including how offline outcomes are captured and fed back into the ad platforms

• Own Google Business Profile and local search performance across our locations

• Develop and manage paid social campaigns across Meta, Instagram, and TikTok, plus testing into platforms where our audience actually is

• Drive organic social media strategy to increase brand awareness, engagement, and lead generation

• Oversee SEO strategy and agency/vendor relationships to improve rankings, traffic, and conversion performance

• Analyze campaign performance and make data-driven decisions to maximize ROI and lower cost per acquired patient

• Manage marketing budgets and allocate spend across channels based on performance

• Partner with leadership, sales, and operations teams to improve lead quality, conversion rates, and customer acquisition efficiency

• Develop testing strategies for landing pages, ad creative, messaging, and audience targeting

• Build dashboards and reporting that provide clear visibility into marketing performance and business impact

• Lead the internal marketing team and manage agency and vendor relationships

• Own how RESTORE shows up in AI-driven search and answer engines, and build the approach for a channel that is still forming

What We're Looking For

Required Experience

• 7+ years of digital marketing experience, including leadership responsibility

• Current, demonstrable expertise in Google Ads and paid search management at scale

• Extensive experience managing paid social campaigns with measurable lead generation results

• Strong understanding of organic social media strategy and content performance

• Proven experience growing lead volume while maintaining or improving cost efficiency

• Experience managing six-figure to multi-million-dollar marketing budgets

• Strong analytical skills with experience using GA4, tag management platforms, Looker Studio or equivalent reporting tools, and an understanding of how offline outcomes are fed back into the ad platforms

• Experience leading agencies, vendors, freelancers, or internal marketing teams

Preferred Experience

• Experience marketing a high-cost, long-consideration purchase where the sale closes offline. Elective medical, aesthetics, legal, home improvement, financial services, education, or similar

• Local and multi-location marketing experience

• CRM and marketing automation experience

• Conversion rate optimization (CRO) and landing page testing expertise